James Kennedy - Monocular Consulting

Over the years, I’ve had the privilege of leading impactful marketing and brand initiatives across diverse sectors, from elite sports organizations to global retail giants. This curated selection showcases some of my most notable projects, highlighting my expertise in brand strategy, digital innovation, and creative direction. Each project represents a distinct challenge, met with a tailored approach to deliver measurable success. I invite you to explore this work and gain insight into my approach, capabilities, and the results I've achieved.

Over the years, I’ve had the privilege of leading impactful marketing and brand initiatives across diverse sectors, from elite sports organizations to global retail giants. This curated selection showcases some of my most notable projects, highlighting my expertise in brand strategy, digital innovation, and creative direction. Each project represents a distinct challenge, met with a tailored approach to deliver measurable success. I invite you to explore this work and gain insight into my approach, capabilities, and the results I've achieved.

Please note, that this is a live portfolio with regular updates and changes
Jonny May Testimonial
For Jonny May's testimonial event, I provided comprehensive strategic consultation across several key areas to ensure its success. My expertise was applied to Communications, Media, Digital, Content, and Marketing, crafting a cohesive narrative to celebrate Jonny’s illustrious rugby career. Additionally, I played a pivotal role in shaping the Live Event Show production, ensuring a polished and engaging experience for attendees.
The event, held at Twickenham Stadium, brought together Jonny's remarkable legacy with an unforgettable live show. I worked closely with stakeholders to align messaging across all platforms, leveraging digital and media strategies to maximize reach and engagement. The marketing campaign combined impactful storytelling with dynamic content to capture the essence of Jonny's career and inspire audiences.
Southampton Football Club
Examples of Brand and Content work
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Vimeo

SFC Showcase

Content from Southampton Football Club

Animation

PDF file

Made for Heroes

Brand Report 17-18 kit launch

Show Your Strip Campaign

08:44

Vimeo

Kit Launch w/Adidas - Barry Gale

Digital Transformation

PDF file

SFC Solutions themes

Jet Media Network / ICONOME

PDF file

ICONOME WORK

25.1 MB

Brand Document and Strategy Examples
GAMIFICATION
BRAND
BRAND & CONTENT
Ronaldinho Brand/Content Strategy

PDF file

Roni Strategy, VIsual and Content.pdf

5.9 MB

LAUNCH CONTENT
NFT
SOCIAL STRATEGY
SOCIAL ASSET
(AR LENS)
:
Brand and Creative:
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Hong Kong Jockey Club

PDF file

HKJC

Board report and presentation for strategic proposals on growth and direction across Marketing, Media, Digital and Broadcast

Content and Creative examples:

Vimeo videos

HKJC Content Showcase

Social and Broadcast video content

West Ham United Football Club

Google Docs

West Ham United FC

Selected work within: Brand, Digital, Content Marketing, Retail & Strategy. Click to expand

PDF file

West Ham United Brand refresh

v

01:00

Vimeo

Pre-European Final video

GUVNA B X PRAGUE 1920 FINAL

10:33

Vimeo

West Ham United FC

Cup Final Presentation, BTS, and Parade

Google Docs

WeChat Strategy

West Ham WeChat strategy as part of growing a Chinese and wider SE Asian fanbase

International Creative Examples
Retail Creative Examples
International Brand Growth Work
Branded Retail / E-commerce Work

PDF file

Southampton Football Club unveiled a re-design of the St Mary’s Stadium Store in advance of the new football season. The store, design has the ability to flex during times of extreme traffic flow,.pdf

1022 KB

PDF file

RETAIL.pdf

9.5 MB

PDF file

Retail Saints Customer : Performance.pdf

14.1 MB

Digital Work

miro.com

UX - UI STRATEGISING ICONOME / FORUM

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